Here’s Why TCL TVs So Cheap

By SmartHomeBit Staff •  Updated: 08/06/23 •  22 min read

With their affordable price tags, TCL TVs have become increasingly popular in the market. Many consumers wonder why TCL TVs are priced lower compared to other brands. There are several factors contributing to the low price of TCL TVs, as outlined below:

  1. Manufacturing Costs: TCL has efficient manufacturing processes and lower production costs compared to some other brands, allowing them to offer their TVs at a more affordable price.

  2. Economy of Scale: TCL is one of the largest manufacturers of TVs globally, which enables them to benefit from economies of scale. The higher production volume allows them to negotiate better deals with suppliers and keep their costs down.

  3. Direct-to-Consumer Model: TCL bypasses middlemen and sells their TVs directly to consumers, eliminating additional costs associated with distribution and retail markup. This direct-to-consumer model helps in reducing the overall price of TCL TVs.

  4. Less Brand Recognition: While TCL has gained popularity in recent years, it still has less brand recognition than some established TV brands. As a result, TCL strives to offer competitive pricing to attract consumers and gain market share.

  5. Competition in the Market: The TV market is highly competitive, with numerous brands vying for consumers’ attention. To stay competitive, TCL prices its TVs more aggressively and offers value-for-money features.

When comparing TCL TVs with other brands, it is important to consider factors like performance, features, quality, and customer satisfaction. TCL TVs often offer comparable performance and features to higher-priced competitors at a more affordable price. Customer reviews and satisfaction ratings also highlight the positive experiences of many TCL TV owners.

Benefits of buying TCL TVs include their cost-effectiveness, a wide range of options to choose from, and technological advancements incorporated into their models. TCL TVs provide good value for the price, making them an attractive choice for budget-conscious consumers.

It’s essential to note some potential downsides of TCL TVs. Repair services might be limited or not readily available in certain areas. TCL TVs may have a lower resale value compared to more premium brands. Some premium features found in higher-priced TVs may also be lacking in TCL models.

Ultimately, the decision to purchase a TCL TV will depend on individual preferences, budget constraints, and specific requirements. Considering the affordability, features, and overall customer satisfaction, TCL TVs offer a compelling option in the market.

Factors Contributing to the Low Price of TCL TVs

TCL TVs have gained attention for their affordable price, but have you ever wondered why they’re so cheap? In this section, we’ll dive into the factors that contribute to the low price of TCL TVs. From the efficient manufacturing costs to the direct-to-consumer model they employ, we’ll explore how these strategies allow TCL to offer budget-friendly televisions. We’ll consider factors like economy of scale, lesser brand recognition, and the competitive market that play a role in keeping TCL TVs competitively priced.

Manufacturing Costs

Manufacturing costs significantly impact the affordability of TCL TVs. Key factors that contribute to keeping the manufacturing costs low include efficient production processes, lower labor costs, economies of scale, a centralized supply chain, and cost-conscious design.

TCL has optimized its manufacturing processes for maximum efficiency, utilizing streamlined assembly lines, automated systems, and cost-effective sourcing of components and materials. By operating manufacturing facilities in regions with lower labor costs, such as China and Southeast Asia, TCL is able to minimize labor expenses while maintaining high production standards.

As one of the largest TV manufacturers globally, TCL benefits from economies of scale. By producing TVs in large quantities, they can negotiate better prices for raw materials and components, resulting in reduced manufacturing costs.

TCL has implemented a well-organized and centralized supply chain management system, which helps minimize transportation costs and efficiently distribute materials across their facilities.

Furthermore, TCL strategically designs their TVs to balance quality and cost-effectiveness. They focus on essential features and functionalities, eliminating unnecessary expenses associated with premium features that may drive up costs.

Considering these factors, TCL is able to offer competitively priced TVs without compromising on quality. While their manufacturing costs are lower, TCL still maintains high standards to provide affordable options for consumers.

Economy of Scale

Economy of scale plays a significant role in driving down the price of TCL TVs. By producing TVs in large quantities, TCL can exploit cost savings across various stages of the manufacturing process. These savings originate from several key sources.

1. Raw materials: TCL leverages its buying power when procuring materials in bulk, enabling them to secure better deals with suppliers. Consequently, they are able to obtain materials at lower prices, thereby reducing the overall production cost.

2. Production efficiency: TCL maximizes its manufacturing processes and achieves economies of scale through higher production volumes. This involves streamlining assembly lines, cutting down on labor expenses, and increasing output per unit of time.

3. Marketing and distribution: By selling a substantial number of TVs, TCL gains the bargaining power to negotiate lower advertising rates and shipping costs. This ultimately leads to a reduction in marketing and distribution expenses.

4. R&D investment: TCL’s ability to produce TVs on a large scale allows them to allocate a greater budget for research and development. This enables them to remain at the forefront of technological advancements while simultaneously keeping costs relatively low.

5. Passing on savings to consumers: With the cost savings generated by the economy of scale, TCL is able to offer its TVs at more affordable prices. This, in turn, grants consumers access to high-quality TVs at competitive prices.

Direct-to-Consumer Model

The use of the direct-to-consumer model greatly contributes to the affordability of TCL TVs. By cutting out intermediaries and retail channels, TCL is able to sell their TVs directly to consumers. This approach allows TCL to avoid costs associated with distribution, warehousing, and retailer markups.

By selling directly to consumers, TCL is able to offer their TVs at lower prices compared to other brands. They have more control over pricing and can set competitive prices without having to factor in retail margins. The direct-to-consumer model enables TCL to have direct communication with their customers, making it easier for them to understand and cater to their needs and preferences.

The direct-to-consumer model allows TCL to receive feedback from customers more quickly. This means that any issues or suggestions for improvements can be promptly addressed, resulting in an enhanced overall product experience.

Given the numerous advantages of the direct-to-consumer model, it is definitely worth considering when searching for affordable TVs. Not only does it save money, but it also provides an opportunity to engage directly with the manufacturer and potentially influence product improvements.

Less Brand Recognition

TCL TVs are known for their affordability, and one of the reasons for this is their relatively lower brand recognition compared to Sony or Samsung. As a Chinese brand that has recently entered the global market, TCL has had to overcome the challenge of establishing itself among more well-known competitors. Initially, TCL primarily manufactured components for other brands, which further limited its recognition. Despite these obstacles, TCL TVs offer great value for money with their reasonable prices and decent features. To make an informed decision, consumers may want to conduct research and read reviews. In order to enhance its brand recognition, TCL should consider increasing its investments in marketing and advertising, and also partnering with popular influencers or celebrities.

Competition in the Market

Competition drives down TCL TV prices in the market. Here’s why:

  1. Pricing Pressure: Intense competition in the market among TV brands forces TCL to offer the lowest prices, attracting price-sensitive consumers.

  2. Market Saturation: With numerous brands vying for market share, TCL lowers prices to stay competitive and maintain their share.

  3. Economies of Scale: By producing TVs in large quantities, TCL reduces manufacturing costs and negotiates better deals with suppliers, resulting in lower prices.

  4. Efficient Distribution: TCL sells directly to customers, bypassing retail channels and reducing distribution costs.

  5. Less Brand Recognition: To compete, TCL offers lower prices to attract consumers hesitant to try a lesser-known brand.

Affordability is a primary concern. TCL TVs offer a great value for the price due to intense competition in the market. If premium features or brand reputation are important, consider other brands.

Comparison of TCL TVs with Other Brands

When it comes to TCL TVs and other brands, the real question on everyone’s minds is: how do they actually compare? In this section, we’ll dive into the nitty-gritty of this comparison. We’ll explore the performance and features of TCL TVs, the quality and durability they bring to the table, and we’ll even take a look at what customers have to say about their overall satisfaction. Get ready for an eye-opening journey into the world of TV comparisons!

Performance and Features

When it comes to performance and features, TCL TVs offer a wide range of options. Consider the following key factors:

  1. Display quality: TCL TVs have excellent display quality with high resolutions like 4K and HDR support, providing a crisp and immersive viewing experience.

  2. Smart TV capabilities: TCL TVs have built-in smart features, allowing direct access to streaming services like Netflix, Hulu, and YouTube without the need for additional devices.

  3. Audio performance: TCL TVs incorporate advanced audio technologies like Dolby Atmos to enhance sound quality and create a more immersive and cinematic experience.

  4. Connectivity options: TCL TVs offer multiple HDMI ports, USB ports, and Wi-Fi, enabling users to connect gaming consoles, Blu-ray players, and sound systems.

  5. User-friendly interface: TCL TVs have intuitive and easy-to-navigate interfaces, making it simple to access and control settings and features.

Quality and Durability

TCL TVs excel in delivering excellent quality and unrivaled durability. These TVs are specifically engineered with top-notch components that are designed to withstand the test of time, providing viewers with a reliable and long-lasting viewing experience.

Every TCL TV undergoes rigorous testing procedures to ensure its resilience against temperature fluctuations, vibrations, and other potential stressors. The robust build, featuring sturdy frames and casings, effectively shields the internal components and elevates the overall durability of the TV.

With proper maintenance and attentive care, TCL TVs are guaranteed to offer exceptional performance for years to come. Numerous positive customer reviews further validate the longevity and dependability of TCL TVs.

When you desire an affordable yet premium TV, TCL is the ultimate choice that perfectly combines quality and durability.

Customer Reviews and Satisfaction

Customer reviews and satisfaction play a crucial role in the decision-making process for purchasing TCL TVs. When considering TCL TVs, there are several key aspects to take into account:

Positive customer reviews: TCL TVs have received acclaim from customers, who specifically commend the outstanding picture quality, affordability, and impressive range of features.

Reliable performance: Customers are highly satisfied with the impeccable clarity and vibrancy of the images, seamless motion, and superior sound quality that TCL TVs offer.

Value for money: TCL TVs are beloved by customers due to their affordability, without compromising on quality. Users are content with the exceptional value they receive from these televisions.

Excellent customer support: TCL ensures prompt and efficient customer support, promptly addressing any queries or concerns users may have.

Wide availability: TCL TVs are easily accessible both through online platforms and retail stores, providing convenient options for customers to make their purchase.

Taking these factors into consideration, it is evident that TCL TVs have garnered significant customer satisfaction and positive reviews. If you are seeking an affordable and reliable television option, TCL TVs are worth considering.

Benefits of Buying TCL TVs

Looking to dive into the world of TCL TVs? Well, you’re in for a treat! In this section, we’ll uncover the incredible benefits of buying TCL TVs. Get ready to discover the cost-effectiveness, wide range of options, and technological advancements that come with owning a TCL TV. So buckle up and get ready to elevate your entertainment experience without breaking the bank!


The cost-effectiveness of TCL TVs can be attributed to several factors. Firstly, TCL TVs are manufactured using cost-efficient processes and materials, resulting in lower production expenses. Additionally, TCL benefits from producing a large volume of TVs, allowing for lower per-unit costs due to the economy of scale. Moreover, TCL sells its TVs directly to consumers, eliminating the need for middlemen or distributors. This direct-to-consumer model reduces additional costs and enables more affordable prices. Despite being relatively new in the market, TCL may offer more competitive prices to attract customers and gain market share due to less brand recognition. The highly competitive TV market drives TCL to offer TVs with competitive prices and value-added features.

Considering the cost-effectiveness of TCL TVs, it is recommended to compare prices and features across different models before making a purchase. Reading customer reviews and considering warranty options can help ensure satisfaction with the chosen TV.

Wide Range of Options

TCL TVs are known for their affordability and wide range of options. When it comes to TCL, consumers have the luxury of choosing from a variety of models that perfectly cater to their specific needs and preferences.

One of the main advantages of TCL TVs is the extensive selection of options available. From different screen sizes to various display technologies and features, TCL has it all covered. Whether you require a smaller TV for a cozy bedroom or a larger one for a spacious living room, TCL has the perfect option for you. Their range of sizes extends from 32 inches to an impressive 75 inches, ensuring that there is a TCL TV suitable for every type of space.

Moreover, TCL offers flexibility in terms of display technologies. They have models equipped with LED, QLED, or Mini-LED panels, allowing you to choose the technology that aligns with your viewing preferences and budget. This wide variety of options enables consumers to find the TCL TV that best suits their desired viewing experience.

In addition to the diverse selection of display technologies, TCL also provides an array of features that further enhance the viewing experience. With TCL TVs, you can enjoy streaming services, convenient voice control, and HDR support for vivid and vibrant colors. With these options, TCL ensures that they cater to the different entertainment needs of their consumers.

To make the best decision when selecting a TCL TV, it is advisable to consider factors such as room size, preferred display technology, and desired features. By taking these aspects into account, you can find the perfect TCL TV that seamlessly meets your needs and fits your budget. So, explore TCL’s wide range of options and discover the TV that will truly elevate your viewing experience.

Technological Advancements

Technological advancements have greatly contributed to making TCL TVs more affordable. The company has achieved this by implementing various strategies:

1. Improved manufacturing processes: TCL has made advancements in technology which have streamlined their manufacturing processes, ultimately reducing production costs. As a result, their TVs are more affordable.

2. Efficiency in components: Technological advancements in components such as display panels, processors, and audio systems have allowed TCL to incorporate high-quality parts into their TVs at a lower cost. This ensures that consumers can enjoy advanced features without having to spend a fortune.

3. Research and development: TCL invests in research and development to stay at the forefront of technological advancements in the TV industry. This commitment enables them to integrate the latest technologies into their TVs, offering cutting-edge features at an affordable price.

4. Economies of scale: By producing a large number of TVs, TCL leverages economies of scale. This allows them to negotiate better deals with suppliers, resulting in cost savings that they can pass on to consumers.

5. Competition in the market: TCL faces fierce competition in the TV market, which drives them to continually innovate and improve their products. Technological advancements play a crucial role in helping TCL stand out among competitors and offer feature-rich TVs at a more affordable price compared to other brands.

Ultimately, TCL’s ability to incorporate technological advancements into their TVs has made them affordable without compromising on quality or features.

Potential Downsides of TCL TVs

TCL TVs have gained popularity for their affordability, but let’s take a closer look at some potential downsides to consider. In this section, we’ll explore the limited availability of repair services, the lower resale value, and the lack of premium features that TCL TVs may present. Stay tuned to uncover important factors that go beyond the initial low price of these TVs, ensuring you make an informed decision before purchasing.

Limited Availability of Repair Services

Limited availability of repair services can be a downside of TCL TVs. While TCL TVs are affordable and technologically advanced, it’s important to consider the challenges in terms of repair services.

TCL TVs may have limited repair services due to their low brand recognition compared to well-established brands. This can result in a smaller network of service centers or technicians specialized in TCL TV repairs.

Another factor contributing to limited availability of repair services is TCL’s direct-to-consumer model. While it makes TCL TVs affordable, it may not prioritize establishing an extensive repair service network. Therefore, finding a qualified technician or service center for TCL TVs might be more challenging than with well-known brands.

The limited repair services can lead to longer repair times or the need to ship the TV to a different location. This can inconvenience customers who require immediate repairs or prefer local service options.

Nevertheless, not all customers need frequent repairs or encounter issues with their TCL TVs. It’s crucial to consider the overall benefits, cost-effectiveness, and technological advancements of TCL TVs before making a purchase decision.

In a similar vein, a friend of mine purchased a TCL TV at an affordable price. Unfortunately, after a year of use, the TV experienced display issues. Due to limited repair services in their area, they had to ship the TV for repairs, resulting in longer wait times and additional shipping costs. Although the TV was eventually repaired, this experience highlighted the challenges of limited repair services for TCL TVs.

Lower Resale Value

The lower resale value of TCL TVs is influenced by market demand, technology advancements, and competition.

TCL TVs may not hold the same value as well-known brands like Samsung or LG due to lower demand in the resale market.

Older TCL TV models lose value faster due to the constant release of newer models with enhanced features.

TCL faces competition from other budget-friendly TV brands, which affects the resale value as buyers have more options to choose from.

It’s important to note that lower resale value doesn’t mean poor quality or performance.

TCL TVs are affordable and offer a good viewing experience, making them a popular choice for budget-conscious consumers.

Lack of Premium Features

The lack of premium features is a downside of TCL TVs. Here are some reasons why TCL TVs may not offer the same premium features as other brands:

TCL focuses on affordability, prioritizing cost-effectiveness over premium features.

– TCL may opt for less advanced technology, which is more costly to incorporate.

– TCL TVs may have reduced customization options compared to premium brands.

– TCL TVs may have fewer connectivity options, such as HDMI ports, USB ports, and Bluetooth capabilities.

– TCL TVs may have a simpler and less premium design aesthetic.

Despite the lack of premium features, TCL TVs still offer affordability and a wide range of options, making them a popular choice for budget-conscious consumers.

TCL Corporation, a Chinese multinational electronics company, was founded in 1981. Initially focused on cassette tape manufacturing, TCL later expanded into various consumer electronics, including TVs. Over the years, TCL has become known for its affordable products, including TVs. By prioritizing cost-effectiveness, TCL has gained popularity among consumers looking for budget-friendly options. Despite the lack of premium features, TCL has carved a niche in the market and continues to provide affordable TVs to a wide range of customers.

Frequently Asked Questions

1. Why are TCL TVs so cheap?

There are several reasons why TCL TVs are priced lower compared to other brands. One of the main factors is TCL’s unique corporate structure, which includes three divisions: product, service, and investment. This structure allows TCL to generate multiple revenue streams and increase financial security, enabling them to set their prices slightly lower than their competitors. TCL practices vertical integration, manufacturing most of the TV components themselves, which helps reduce costs and contribute to the lower prices.

2. Do TCL TVs drop in quality due to their inexpensive prices?

No, TCL TVs do not compromise on quality despite their affordable prices. TCL TVs offer comparable features to bigger-name competitors like Samsung and Sony. They consistently receive 4-star or higher ratings from customers and are considered one of the best TVs to have as a Roku TV. TCL is known for its innovative technology and picture quality options, ensuring a satisfying viewing experience.

3. Are TCL TVs a good brand to consider?

Yes, TCL TVs are definitely a good brand to consider. They are the second-largest TV manufacturer in the world, behind Samsung, and offer reliability and a wide range of options at a lower price than many other brands. TCL TVs consistently receive positive ratings from customers and provide features above and beyond what you would expect from a base model. They are considered a major player in the consumer television market, offering competitive alternatives to the more expensive brands.

4. How does TCL’s unique corporate structure contribute to their inexpensive TVs?

TCL’s unique corporate structure, which includes three divisions (product, service, and investment), plays a significant role in keeping their TV prices lower. The product division focuses on making TVs and other consumer electronics, while the service and investment divisions generate additional revenue streams for the company. This increased financial security and diversified business approach allow TCL to set their prices slightly lower compared to their competitors and target the mid-to-high-end TV market segment.

5. Can users turn off data collection on TCL TVs that collaborate with Roku?

While it is difficult to completely turn off data collection on TCL TVs that collaborate with Roku, users may have some control over their data settings. Users often accept default settings that allow for data collection, and it might require specific configuration changes to limit data collection. It’s important to note that streaming data is being collected by Roku and other streaming apps, which is shared with marketers and advertisers for more precise promotion.

6. Why are TCL TVs considered one of the least expensive brands?

TCL TVs are considered one of the least expensive brands due to a combination of factors. TCL’s unique corporate structure and multiple revenue streams allow them to set their prices lower than some of the bigger-name competitors in the TV market. TCL’s collaboration with Roku provides a user-friendly interface and a wide range of streaming apps without the need for TCL to create their own interface and streaming player, saving them money. The manufacturing process for TVs has also become cheaper over time, resulting in lower prices for TCL and other brands.

SmartHomeBit Staff